This profile is part of the Wellth 30, a curated recognition of the leaders building enduring brands, communities, and culture. Notable leaders are an additional curated group beyond the initial 30 whose work we'd like to spotlight.
Zoé Zeigler, Executive Officer Head of Marketing, LA Metro
Zoé Zeigler joined LA Metro in 2025, a year before the World Cup arrived in Los Angeles. Ridership is now the highest it has been in six years.
The World Cup work got LA Metro named the best-run transit experience of any host city, with coverage in Vogue, the Los Angeles Times and the New York Times. The D Line launch made Late Night with Seth Meyers.
The piece that says most about her, though, is Metro x Culture, which opened with the Nipsey Hussle Estate on what would have been his fortieth birthday — a campaign about what public transport meant to his life. It won a Webby and a Shorty and brought tens of thousands of people onto the system.
