This profile is part of the Wellth 30, a curated recognition of the leaders building enduring brands, communities, and culture. Notable leaders are an additional curated group beyond the initial 30 whose work we'd like to spotlight.
Nii Mantse Addy, CMO and GM, Philo
Philo is the largest independent streamer in a market owned by companies a hundred times its size, and under Nii Mantse Addy it's profitable, which not all of its rivals can say.
He holds the P&L for both the subscription and transactional sides, and last year he rebuilt how the whole thing is sold: two plans, one bundling live TV with AMC+, HBO Max and discovery+, one the cheapest cable alternative going. The free tier has grown its monthly users sixfold since January 2025, feeding both new sign-ups and returning ones.
The skinny bundle and the unified platform were Philo's ideas first. YouTube TV and DirecTV are now building the same thing.
