Curiosity is only half the job. The other half is having a point of view.
Anisha Raghavan is Seed Health’s first-ever Chief Marketing Officer, bringing two decades of experience building brands across beauty and CPG. Her job is to make the microbiome matter to people who’ve never thought about it.
In this conversation, Anisha shares why learning the P&L changed how she sees marketing, how she approaches big decisions, and why she took a month off before day one.
Wellth: Tell us a bit about your role, and what excites you most about it.
I lead brand, growth, creative, and commercial strategy at Seed Health. What excites me is bringing together two things that don't always go hand in hand: rigorous science and exceptional consumer storytelling.
I love taking something complex and making it meaningful in everyday life, in a way that also drives growth.
Wellth: What's one money move that helped you get here?
Starting my career in CPG let me learn marketing and P&L ownership at the same time. Moving closer to the business meant connecting the dots between consumer insight, brand strategy, commercial performance, and ultimately the numbers. It changed how I think about marketing: not just as a function that makes culturally relevant work, but one that makes the business stronger.
Ten years in, I made a deliberate move to leave CPG for smaller, digitally native brands. That built my adaptability and my skills in performance marketing and ecommerce.
Wellth: Who was the first person in your world you told about the new role, and what was their reaction?
Other than my family, my best friend Amy. We went to college and business school together, and she's been a constant through every career milestone and personal high and low. We're each other's sounding boards and biggest cheerleaders. Telling her was especially meaningful because she's a Seed user, so of course she was thrilled.
Wellth: When you’re faced with a big decision, how do you create the space to think it through?
I start with a good old-fashioned pros-and-cons list, but ultimately I go with my gut. To get there, I create distance from the noise. I listen, ask questions, and talk things through with someone who will challenge my thinking rather than agree with me. I've learned that more information doesn't always lead to better decisions.
Sometimes the best thing I can do is step away and take a walk. I want to make decisions where what I think, what I feel, and what I do are all aligned.
Wellth: What's one value or principle that guides you in your career?
Stay curious - but have a point of view.
Every business and team has its own context, so I try to listen and understand before deciding I know the answer. At the same time, curiosity shouldn't become indecision. Keep learning, challenge your assumptions, then have the conviction to act.
Wellth: How do you celebrate your wins, whether big or small?
The best wins are the ones you share. I try to pause and recognize the people who made it happen, rather than moving straight to the next thing on the list.
Outside work, especially after the recent passing of my dad, I'm increasingly conscious that the milestones that matter most aren't always professional ones. I took a month off to travel before starting at Seed. I took my mom to Egypt, and our whole family went on a Disney cruise. Those are the memories that stay with you.
Wellth: What advice would you give someone looking to follow a similar path?
Get curious about the whole business, not just the function you’re in.
Learn how a creative idea is formed, how the product is made, what makes the financials work, and where the business is going.
