This profile is part of the Wellth 30, a curated recognition of the leaders building enduring brands, communities, and culture.
Miriam Mburu, Chief Marketing & Communications Officer, North America, AIG
Miriam Mburu came to the US from Kenya and built her professional network from scratch.
She described the experience as a kind of professional training: moving countries requires a willingness to be uncomfortable, ask questions, start over and keep going without knowing exactly what happens next.
She now brings that mindset to AIG, where she leads marketing and communications for North America after years at Boston Consulting Group, where she rose through the healthcare marketing organization.
Her focus is deliberately broader than campaigns. She’s building a new operating model, strengthening product marketing and client engagement, developing thought leadership and investing heavily in the people around her.
The throughline is clarity. Build the brand for the long term. Make the work useful now. Develop the people who have to carry it forward.
Known for bringing people together, that trait is a key part of how she leads.
