This profile is part of the Wellth 30, a curated recognition of the leaders building enduring brands, communities, and culture.
Jessica Jensen, Chief Marketing Officer, LinkedIn
Jessica Jensen thinks B2B marketing has spent too long pretending that business buyers leave their humanity at the office door.
She became LinkedIn’s chief marketing officer in 2025, connecting global marketing more directly with corporate strategy across a platform of more than a billion members.
Her focus on video follows the same logic. The next generation entering the workforce consumes information differently, and Jensen’s view is that B2B brands need to meet people in the formats they already use rather than making them adapt to corporate communication.
LinkedIn’s own research is increasingly focused on the changing relationship between people, jobs and entrepreneurship. Jensen’s job is to make a business platform feel like it understands the humans using it.
