This profile is part of the Wellth 30, a curated recognition of the leaders building enduring brands, communities, and culture.
Chris Schmicker, VP Marketing, AfterShip
The least glamorous part of ecommerce may be the part that determines whether anyone comes back. Chris Schmicker runs marketing at AfterShip, which operates in the post-purchase world: tracking, delivery, returns and everything that happens after someone clicks “buy.”
His argument is that this part of the customer journey should feel less like a status page and more like a continuation of the brand experience.
He came to AfterShip after four years in brand marketing at Shopify, where he saw firsthand how founder communities could turn retail spaces into gathering places and launch pads for businesses.
Now he’s applying the same community instinct to a less glamorous part of commerce, working across markets in North America and Asia-Pacific.
Trust doesn’t end at checkout. In many businesses, it starts there.
