This profile is part of the Wellth 30, a curated recognition of the leaders building enduring brands, communities, and culture. Notable leaders are an additional curated group beyond the initial 30 whose work we'd like to spotlight.
Anisha Raghavan, Chief Marketing Officer, Seed Health
Seed Health had never had a chief marketing officer until Anisha Raghavan took the job. She runs brand, creative, growth and commercial strategy across the whole business.
The difficult part of the work is specific to the category. Seed sells on scientific rigour, and most marketing that explains science ends up flattening it. Her task is to make the research land with people who aren't scientists without giving away the thing that made them trust it.
She brings two decades of building consumer brands to a company growing fast in a category where consumer trust is scarce and easily lost.
